A good marketing survey depends on two critical factors:
One of the things that you can do is to design your survey in such a way that it is asking your customers questions regarding their needs, specifically questions about:
This will not only uncover immediate opportunities, but then you can prioritize your leads into "A", "B", "C" leads, and align your service delivery capabilities to best fulfill their needs, or develop other ideas to help move them 'through the sales funnel'.
Note: In order to adhere to the highest standards of marketing excellence, and comply with CAN-SPAM requirements, it is not possible to send prospecting emails to people you do not know or those from whom you do not have permission to send email.
But there is no reason why you couldn't do one-drawing per month (or one per 3-months). When you're on the phone with someone, you simply ask: "May I send you an email for a drawing?" "Yes". "Thank you." And then add your prospect's name your prospecting database an email at a time. We can send out the email using an "autoresponder" technology. You add the person's name and email address into the database and it's automatically sent to your prospect.